? Location: Kolkata (On-site)

? Experience: 3–5 Years

Job Overview

We are looking for a Business Manager - Paid Media with 3–5 years of experience to lead the strategic planning, execution, and optimization of paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing client relationships, leading a team, driving campaign performance, and delivering measurable business outcomes.

This role requires a robust understanding of digital advertising platforms, excellent analytical skills, and the ability to mentor team members while ensuring high levels of client satisfaction.

Key Responsibilities

Strategic Leadership

Develop and implement paid media strategies aligned with business objectives and client goals.
Drive innovation and continuous improvement across paid media initiatives.
Client Relationship Management

Act as the primary point of contact for key clients.
Understand client objectives and deliver strategic paid media solutions.




Build and maintain strong client relationships through proactive communication and consultation.
Team Management

Lead, mentor, and manage a team of Paid Media Analysts.
Provide guidance on campaign strategy, optimization, and professional development.
Foster a collaborative and high-performing team culture.
Campaign Planning & Execution

Oversee the planning, execution, and optimization of paid media campaigns across multiple platforms.
Ensure campaigns align with client objectives and deliver against performance KPIs.
Stay updated with industry trends and platform updates to improve campaign effectiveness.
Budget Management

Manage advertising budgets efficiently to maximize ROI.
Monitor spend and provide budget recommendations based on campaign performance.
Prepare budget utilization and performance reports for stakeholders.
Data Analysis & Insights

Analyze campaign performance using analytics tools and identify optimization opportunities.
Convert data into actionable i

📌 Business Manager (Kolkata)
🏢 Puretech Digital - A Genesis
📍 Kolkata