Job Description – Marketing Manager
Department: Marketing
Designation: Marketing Manager
Location: Pune
Experience: 7–10 Years

Key Responsibilities

Marketing & Branding
Develop and execute marketing strategies aligned with business objectives.
Manage overall brand positioning and ensure consistency across digital and offline platforms.
Coordinate with creative, digital, PR, media, and marketing agencies.
Plan and execute campaigns, launches, and brand initiatives.
Lead Generation
Develop strategies to generate qualified leads for the Sales team.
Coordinate Meta, Google, LinkedIn, and other digital campaigns.
Monitor CPL, lead quality, conversions, and campaign ROI.
Explore current lead-generation channels, partnerships, and collaborations.
Marketing Collaterals
Take ownership of all marketing collaterals and ensure they are always updated and readily available.
Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.




Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.
Website & SEO
Manage and coordinate the company's website with external agencies.
Ensure website content, project pages, images, portfolios, and information are updated.
Coordinate website improvements, landing pages, and lead-generation initiatives.
Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.
Events & Exhibitions
Plan and manage CREDAI, expos, exhibitions, and industry events.
Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
Manage pre-event, event-day, and post-event marketing activities.
Track leads and ROI generated through events.
Agency & Vendor Management
Manage marketing, creative, digital, SEO, website, PR, production, and event agencies.
Coordinate with designers, photographers, videographers, printers, influencers, and other vendors.
Ensure timely de

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