Job Title:
BDE Location:
Hyderabad, Telangana Employment Type:
Full-time
About the Role We are looking for a dynamic, result-oriented, and experienced
BDE
to lead our on-ground marketing and lead generation initiatives across Hyderabad. The ideal candidate will be responsible for planning and executing BTL campaigns, managing field marketing teams, developing strategic partnerships, and driving high-quality lead generation to achieve business growth objectives. This role requires strong leadership, stakeholder management, and execution capabilities to ensure maximum brand visibility and revenue generation through offline marketing channels.
Key Responsibilities BTL Strategy & Execution Develop and execute comprehensive BTL marketing strategies aligned with business objectives. Plan and manage offline marketing campaigns including roadshows, educational seminars, workshops, kiosks, mall activations, corporate events, and campus engagement programs. Ensure effective execution of all promotional activities while maintaining brand consistency.
Lead Generation & Business Growth Drive high-quality lead generation through cutting-edge BTL initiatives. Identify new opportunities and sourcing hubs to expand market reach. Collaborate with Sales teams to maximize lead conversion and revenue generation. Develop localized marketing strategies based on market trends and competition. Team Management Conduct field visits and provide coaching to improve execution quality and productivity. Partnerships & Relationship Management Build and maintain relationships with colleges, universities, coaching institutes, corporates, NGOs, and educational partners across Hyderabad. Develop strategic partnerships with vendors and event agencies for seamless campaign execution. Negotiate with external partners to optimize campaign costs and maximize ROI. Budget & Operations Plan and manage BTL budgets effectively. Monitor campaign expenses and ensure cost-effective utilization of resources. Tr
📌 Business Development Executive (Mumbai)
🏢 upGrad
📍 Mumbai