About Kapiva
Kapiva is building the next generation of Ayurveda and wellness — combining the wisdom of traditional Indian health systems with modern science, contemporary formats, and a deep understanding of today’s consumer. We’re looking for a Creative Lead — Men’s Health to own the creative engine for one of our most important and high-potential categories.
This is a role for someone who understands that great performance creative isn’t just about making things look good. It’s about understanding the consumer, identifying powerful insights, developing strong hooks, and creating content that drives business outcomes.

About the Role
As the Creative Lead — Men’s Health, you will own the creative strategy, output, and performance for the category. You will lead a team of copywriters, designers, and video editors, setting the creative direction while building a high-volume, high-quality creative engine that continuously tests, learns, and scales. You will work closely with the Head of Creative and Business Category Head to translate business objectives, consumer insights,



and category opportunities into creative strategies that improve metrics such as Hook Rate, Hold Rate, VTR, CTR, and ultimately conversion.

Key Responsibilities
1. Own the Creative Strategy for Men’s Health
Own the creative pipeline and output across the Men’s Health portfolio.
Translate business and category priorities into transparent creative briefs and directions.
Develop creative territories across products, consumer problems, audiences, and funnel stages.
Build a deep understanding of the Men’s Health consumer — their aspirations, anxieties, motivations, habits, and barriers.
Ensure creative output is delivered on time and at a consistently high standard.
2. Build & Scale Winning Performance Creative
Develop performance-first creatives across video, static, UGC, advertorials, carousels, and emerging formats.
Develop multiple creative routes around the same consumer insight.
Continuously test hooks,

📌 Creative Lead (Bengaluru)
🏢 Kapiva
📍 Bengaluru