Role & Responsibilities
Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation - with differentiated journeys for each customer segment.
Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts.
Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platform health, data hygiene, and delivery SLAs.
Drive personalisation through continuous A/B and multivariate testing and propensity- and RFM-based segmentation, partnering with Product and Engineering on event tracking and API integrations for trigger-based journeys.
Hands on experience of paid marketing platforms (Google Ads, Meta Ads, affiliate networks) to align engagement journeys with acquisition intent and lead quality.
Build and enforce a communication governance framework covering consent, frequency capping, and suppression logic, in line with TRAI, DPDP Act, and SEBI / exchange norms.




Report funnel-level impact to leadership through dashboards and data-driven narratives, and coordinate with Compliance, Call Centre, Product, and external agencies to deliver a seamless customer journey.
Lead and develop a team of campaign executors and analysts, prioritising competing requests based on funnel-stage impact.
Key Attributes
Solid understanding of digital lifecycle marketing, ideally within stockbroking or capital markets.
Working exposure to MarTech and analytics platforms (Adobe suite, Netcore or equivalent), with comfort in reading data and running structured tests.
Ability to bring a fresh, external perspective while balancing commercial goals with compliance and risk considerations.
Excellent communication and stakeholder management skills, with experience managing teams and external vendors.
Graduate / MBA 6-15 years of experience in digital / lifecycle marketing
Relevan

📌 Lead - Digital Engagement (Navi Mumbai)
🏢 ICICI Securities
📍 Navi Mumbai