1. Public Relations
- Anchor PR for Victorinox India across the four categories - Watch, Swiss Army Knife, Kitchen knives and Travel gear.
- Develop and execute the annual PR and editorial calendar.
- Build and personally maintain strong relationships with relevant journalists, editors and industry writers.
- Proactively identify editorial opportunities beyond product launches and press releases. Identify stories that journalists and consumers would genuinely find interesting.
- Track quality of coverage, key message penetration, media relationships and share of voice.
- Work closely with the PR agency while independently owning the brand's PR thinking and direction.
2. Marketing Communications
Exceptional writing ability is fundamental to this role.
The candidate will be responsible for writing and developing:
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Press releases | Media pitches | Brand narratives | Leadership communication | Interview briefs Agency briefs | Consumer-facing premium copy | Event narratives
The candidate must be able to translate Victorinox's Swiss heritage, craftsmanship, functionality,



innovation and design philosophy into communication that feels contemporary and relevant to the Indian consumer.
Writing should be original, natural, accurate and distinctly human. We are looking for someone who can think and write independently, not someone dependent on ChatGPT or Claude for communication.
3. Premium Events as per Brand fitment
Identify premium events, experiences and cultural platforms where Victorinox has a natural right to participate. The objective is not maximum event presence. It is the right presence in the right environment.
Responsibilities include:
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Map India's premium/luxury event ecosystem mainly across Mumbai & Delhi NCR.
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Identify relevant opportunities to fit perfectly with Victorinox categories.
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Develop premium brand experiences that feel organic to Victorinox rather than forced sponsorship integrations.
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Build relationships with relevant event organisers, luxury pl

📌 Asst Manager (Mumbai)
🏢 Victorinox
📍 Mumbai