Key Responsibilities
Plan, launch, manage, and optimize lead generation campaigns on Meta Ads and Google Ads.
Create and manage Facebook Lead Ads, Conversion Campaigns, Search Ads, Display Ads, Performance Max (PMax), and Remarketing Campaigns.
Conduct keyword research, audience research, competitor analysis, and campaign planning.
Monitor campaign performance and optimize for CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR, ROAS, and conversion rates.
Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion Tracking, and Event Tracking.
Build custom audiences, lookalike audiences, remarketing audiences, and customer match audiences.
Perform A/B testing on ad creatives, landing pages, ad copy, and audience segments.
Analyze campaign data and prepare weekly/monthly performance reports.
Collaborate with designers, content creators, and sales teams to improve lead quality and campaign performance.
Manage advertising budgets efficiently to achieve business goals and maximize ROI.

Required Skills




Robust experience with Meta Ads Manager (Facebook & Instagram Ads)
Strong experience with Google Ads (Search, Display, YouTube, Performance Max)
Lead Generation Campaign Management
Conversion Rate Optimization (CRO)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel Implementation
Conversion Tracking & Attribution
Audience Targeting & Segmentation
Retargeting & Remarketing Strategies
Landing Page Optimization
Marketing Funnel Management
Data Analysis & Reporting
Budget Management
A/B Testing & Experimentation

Preferred Qualifications
2+ years of experience in Performance Marketing or Digital Advertising.
Google Ads Certification and/or Meta Blueprint Certification.
Experience with CRM integrations and lead nurturing workflows.
Understanding of sales funnels, lead qualification, and customer acquisition strategies.

Keywords
Performance Marketing, Digital Marketing, Paid Media, PPC, Google Ads, Google Search Ads, Display Ads, Y

📌 Lead Generation Executive (Gurugram)
🏢 Maximizze Media
📍 Gurugram