Job Description Performance Marketing & Lead Generation Specialist
nPaid acquisition → Google Ads → Meta Ads → LinkedIn Ads → Tracking → Leads → CPL → CPA → ROAS → ROI.
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nCompany: Amaavigo Digital Solutions LLP
nLocation: Mumbai | Work from Office
nExperience: Minimum 3–4 Years
nEmployment: Full-Time
nDepartment: Growth & Performance Marketing
nLocation - Vidyavihar Ghatkopar
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nRole Overview
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nAmaavigo is looking for a hands-on, ROI-focused Performance Marketing & Lead Generation Specialist who can independently plan, execute, optimise and scale paid acquisition campaigns.
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nThe role will be responsible for generating qualified leads and measurable business outcomes through Google, Meta, LinkedIn and other paid advertising platforms.
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nWe are looking for a doer, not just a campaign coordinator—someone who understands the complete journey from campaign strategy → lead generation → conversion → ROI.
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nKey Responsibilities
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n* Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.




n* Experience in Reddit Ads, YouTube Ads, Microsoft/Bing Ads, X (Twitter) Ads, Quora Ads, Pinterest Ads, programmatic/display advertising and app marketing campaigns
n* Execute Search, Display, Performance Max, Lead Generation, Conversion and Remarketing campaigns.
n* Develop audience, keyword, targeting and budget strategies.
n* Build and optimise B2B and B2C lead-generation campaigns.
n* Monitor lead quality and work towards improving lead-to-conversion performance.
n* Continuously optimise CPL, CPA, CAC, CTR, conversion rate and ROAS.
n* Conduct A/B testing across creatives, copy, audiences, landing pages and CTAs.
n* Identify funnel drop-offs and recommend landing-page improvements.
n* Manage multiple client accounts, budgets and campaign timelines independently.
n* Prepare performance reports with explicit insights, recommendations and next actions.
n* Coordinate with content, design, web and sales teams to improve cam

📌 Performance Marketing (Mumbai)
🏢 Amaavigo Digital Solutions
📍 Mumbai