Job Description N Job Title:
NSenior Manager – Trade Marketing
N Business Unit:
NConsumer Healthcare Business
N Location:
NMumbai
n nAt Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
NAre You Ready to Create Your Own Sunshine?
N nAs you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
N n Key responsibilities:
N nThe incumbent shall beresponsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:
N Trade Marketing Strategy & Execution
N
- n
- Plan, develop, and execute trade marketing initiatives to drive sales growth, market penetration, and brand visibility across channels. N




- Ensure effective deployment and monitoring of primary and secondary trade schemes, maximizing reach, compliance, and return on investment. N
- Design and implement trade engagement programs that strengthen partner relationships and increase focus on the company's product portfolio. N

n In-Store Excellence & Visibility
N
- n
- Drive superior in-store execution through effective merchandising, visibility programs, and point-of-sale activation initiatives. N
- Ensure consistent implementation of brand guidelines and promotional activities across all trade touchpoints. N
- Monitor execution quality and take corrective actions to improve retail effectiveness and shopper experience. N

n Program Store Management
N
- n
- Lead the expansion of program stores in line with business growth objectives. N
- Ensure productive execution and operational excellence across program stores. N
- Monitor and improve store productivity, wei

📌 Senior Trade Marketing Manager (India)
🏢 SUN PHARMA
📍 India