Product Research & Customer Experience ExecutiveAbout the Role We are looking for a Product Research & Customer Experience Executive who can help us deeply understand our market, competitors, customers, and product opportunities. This role combines competitive research, product research, customer journey analysis, and customer experience improvement .
The ideal candidate should be curious, analytical, detail-oriented, and capable of converting research and customer insights into practical recommendations that can help us build a better product.
And how can we create a better experience for our customers?
End-to-End Competitor Research Conduct structured and in-depth research on companies operating in the same or closely related industry.
Research should cover, wherever reliable and publicly available:
Publicly available revenue/financial information
Key USPs and brand positioning
Products and services
Website and application experience
Customer support experience
Marketing and social media presence
Technology stack and third-party tools, where reasonably identifiable
Partnerships and distribution channels
Common customer complaints
Recent product developments
Research must be conducted using lawful and publicly available sources . Monthly Competitor Research Target The initial expectation is to conduct structured research on approximately 20 relevant competitors/companies per month .
However, research quality is more key than simply achieving a numerical target.
Each competitor analysis should ideally answer:
All research should be properly documented so that findings can be referenced and updated over time.
Product Experience Analysis Study competitors from an actual customer's perspective and understand their complete publicly accessible product journey.