FusionStays is a rapid-growing travel and hospitality startup focused on curating unique homestays and experiential stays across Eastern and North-Eastern India. We connect travellers with authentic local experiences while building a trusted platform for offbeat travel.
Job Overview
Key Responsibilities
Content Marketing
- Develop compelling marketing copies, captions, creatives, and promotional content aligned with the brand voice.
- Maintain a content calendar and ensure timely execution of campaigns.
- Monitor content performance and optimize based on engagement metrics.
WhatsApp Marketing
- Plan and execute WhatsApp marketing campaigns for customer engagement and lead nurturing.
- Create broadcast messages, promotional campaigns, and automated communication flows.
- Manage customer databases while ensuring compliance with communication guidelines.
- Track campaign performance and optimize messaging to improve conversions.
Growth & Marketing Initiatives
- Conceptualize and execute innovative marketing campaigns to generate leads and increase brand visibility.
- Support influencer collaborations, referral programs, and partnership marketing initiatives.
- Research market trends, customer behaviour, and competitor activities to identify growth opportunities.
- Assist in planning and executing online and offline marketing events and promotional activities.
- Measure campaign performance and prepare periodic marketing reports.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, BCA, MCA, B.Tech, or a related field.
- 2+ years of experience in digital marketing, content marketing, or growth marketing.
- Strong understanding of content strategy and digital marketing fundamentals.
- Hands-on experience with WhatsApp marketing tools and CRM platforms is preferred.
- Analytical mindset with the ability to interpret campaign data and improve performance.
Compensation & Benefits
- Competitive salary (based on experienc