Key Responsibilities

PPC (Paid Advertising):
- Plan, launch, and manage PPC campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms:
- Perform keyword research, audience targeting, ad copy creation, and A/B testing
- Optimize campaigns for ROAS, CPA, CTR, and conversions:
- Monitor budgets, bids, and performance daily
- Create detailed performance reports and actionable insights

SEO (Search Engine Optimization):
- Conduct in-depth keyword research and competitor analysis:
- Optimize on-page SEO (meta tags, content structure, internal linking, page speed)
- Manage off-page SEO strategies (link building, outreach, citations)
- Identify and fix technical SEO issues (crawl errors, indexing, site health)
- Track rankings, organic traffic, and conversions using analytics tools

Strategy & Collaboration:
- Work closely with content, design, and development teams
- Align paid and organic strategies for maximum impact




- Stay updated with algorithm changes, trends, and best practices

Required Skills & Qualifications
- Proven experience managing PPC and SEO campaigns:
- Solid understanding of Google Ads, Google Analytics, Google Search Console:
- Hands-on experience with keyword tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Strong analytical and reporting skills
- Ability to manage multiple campaigns and deadlines
- Excellent communication and problem-solving skills

Preferred (Nice to Have)
- Experience with e-commerce or lead-generation businesses:
- Knowledge of conversion rate optimization (CRO)
- Basic understanding of HTML, CSS, or CMS platforms (WordPress, Shopify, etc.)

Pay: ₹8,249.28 - ₹36,545.37 per month

Work Location: In person

📌 PPC & SEO Expert On-site 3-5 Years Experience Noida Sector 90
🏢 Archin Tech Private
📍 Noida