Digital Marketing Executive

Location: Kolkata
Department: Communications
Experience: 2-3 Years

About the Organisation

The WE Foundation (TWF) is a registered non-profit organisation committed to building resilient communities and sustainable families through innovative, community-owned development models. Established in 2011 and operating at scale since 2019, TWF works across education, health, WASH (Water, Sanitation and Hygiene), women's health and hygiene, livelihood and poverty alleviation, climate resilience, and community development. Through strategic partnerships with governments, corporates, institutions, and grassroots communities, the Foundation designs and implements sustainable programmes that improve access to quality education, strengthen public health systems, promote gender equity, and empower underserved communities to create lasting social impact.

Role Overview

Key Responsibilities

Digital Marketing
- Plan and execute digital marketing campaigns to enhance the Foundation's online visibility and engagement.




- Develop and manage monthly digital content calendars aligned with campaigns, events, and organisational priorities.
- Support awareness, fundraising, volunteer engagement, and advocacy campaigns through digital channels.
- Monitor campaign performance and recommend improvements based on insights and analytics.

Social Media Management
- Manage the Foundation's social media platforms.
- Schedule and publish content while ensuring consistency in messaging and branding.
- Engage with online communities by responding to comments, messages, and audience interactions.
- Stay updated on social media trends and recommend cutting-edge ideas to improve reach and engagement.

Creative Content & Video Production
- Design static creative for social media, digital campaigns, presentations, and promotional materials.
- Conceptualise, shoot, and edit engaging short-form videos, reels, and campaign videos.
- Collaborate with programme teams to capture impa

📌 Junior Digital Marketing Executive (Kolkata)
🏢 The We Foundation, Kolkata
📍 Kolkata