Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud
- based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

Roles & Responsibilities:
The Marketing Analytics Analyst will partner with marketing stakeholders to activate data across the full customer lifecycle, delivering actionable insights that drive campaign performance, customer retention, and business optimization.

Essential Job Functions:
- Analyze full-funnel marketing performance (awareness, acquisition, conversion, retention, monetization) using tools like Google Ads, Google Analytics, SQL, Excel,



and BI platforms to identify trends, opportunities, and optimization recommendations.
- Build and maintain interactive dashboards and reports for marketing KPIs, audience
- segmentation, campaign ROI, attribution, reorder behavior, and lifecycle metrics; partner with teams to ensure data-driven decision-making.
- Support data activation for campaigns and segments: perform ad-hoc analyses, measure
- effectiveness, and provide transparent recommendations to improve leads, conversions, and customer engagement.
- Collaborate with marketing leads and cross-functional stakeholders to define KPIs, investigate anomalies, highlight proactive insights, and drive actionable change.
- Contribute to process improvements by recommending enhancements to analytics workflows, data quality standards, and marketing measurement practices

Requirements:
- Bachelor's degree in business, Marketing, Statistics, Economics,

📌 Analyst, Marketing Analytics (Pune)
🏢 Data Axle
📍 Pune