Job Summary:
Key Responsibilities:
-Social Media Management:
- Strategize, develop, and execute content for all social media platforms (Facebook, Instagram, YouTube, etc.) to enhance brand visibility and engagement.
- Handle day-to-day management of all social media pages, including scheduling posts, community management, and trend monitoring.
- Maintain and manage a comprehensive social media calendar.
- Coordinate effectively with external agencies (if applicable) for specialized social media or digital advertising efforts.

-Digital Advertising & Paid Media:
- Plan, execute, and optimize paid digital campaigns across various channels, including Google Ads (GDN | Search), YouTube Ads, Performance Ads, and Programmatic Ads.
- Manage and allocate the digital campaign budget.

-Website & E-commerce Management:
- Oversee the functionality and user experience of the company website, ensuring it is optimized for performance and conversion.
- Track and analyze online sales data to identify trends and areas for improvement.




- Implement SEO best practices to improve organic search rankings and drive website traffic.
- Reporting & Analytics:
- Generate regular reports and conduct in-depth analysis of all digital marketing activities, providing actionable insights and recommendations.
- Monitor and report on key performance indicators (KPIs) across all digital channels.
- Lead Generation:
- Develop and execute effective lead generation campaigns to expand customer database and drive conversions.
- Market Research & Intelligence:
- Conduct thorough market research and competitor analysis, specifically focusing on digital strategies, product offerings, pricing, and promotional activities of competitors.
- Stay updated with industry trends, best practices, and emerging digital marketing technologies.
- Innovation:
- Continuously research and propose innovative marketing concepts and ideas to enhance brand presence, customer engagement, and sales.
- Experiment with current digital t

📌 Digital Marketing Specialist (Kozhikode)
🏢 COSMOS SPORTS WORLD
📍 Kozhikode