About Titan
At Titan, you'll be part of a rapid-growing business, solving meaningful problems and shaping products that empowers millions globally.
Introducing Neo
About the role
As Head of Growth Marketing, you'll be responsible for growing new customers for Neo, our direct-to-consumer brand, as well as growing our partners-first product Titan through brand, account-based marketing, and lead-gen initiatives.
Key Responsibilities
- Growth Strategy & Execution
- Develop, execute, and optimize a comprehensive growth strategy across acquisition channels.
- Execute end-to-end campaigns across creative, product, and data teams.
- Work with quantitative and qualitative data teams to deeply understand our persona and use cases to develop the strategy, rollout decisions, optimizations, and measurement.
- Experimentation & Rapid Iteration
- Build and run growth experiments to test new channels, messaging, and landing pages.
- Organic and Paid Growth
- Plan and execute experiments across organic channels (SEO, content, referrals, virality, partnerships)
with paid acquisition as an accelerant.
- Collaborate with the SEO, content, and product marketing teams for a cohesive content strategy across organic, social, and paid channels.
- Integrate SEO best practices and SEM campaigns into cohesive growth initiatives.
- Partnerships and affiliates
- Identify, negotiate, and manage relationships with influencers, affiliates, and strategic partners who can expand Neo's reach.
- Develop co-marketing initiatives (joint webinars, referral deals, etc.) that deliver tangible lead-gen results.
- Analytics and Data
- Monitor growth analytics and KPIs (CAC, LTV, conversion rates, retention cohorts, etc.) and continuously refine strategies based on data.
- Leverage analytics tools to track campaign performance, derive insights, and iterate rapidly.
- Own growth goals
- Develop and own growth goals across relevant KPIs and drive expected growth targets.
- Budget & ROI Optimization
- Plan an
📌 Head of Growth Marketing (Mumbai)
🏢 Titan
📍 Mumbai