Key Responsibilities
- Develop and execute marketing strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across digital channels.
- Manage performance marketing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Create and manage engaging social media content and campaign calendars.
- Promote Macle's digital marketing, performance marketing, branding, and AR/VR services.
- Coordinate webinars, events, product launches, and promotional campaigns.
- Collaborate with the Sales team to generate qualified leads and support business growth.
- Conduct market research and competitor analysis to identify current opportunities.
- Monitor campaign performance using Google Analytics and other reporting tools, and optimize based on KPIs.
- Ensure consistent brand messaging across all marketing channels.
Required Skills:
- Digital Marketing
- Performance Marketing
- Social Media Marketing
- Content Marketing
- Google Ads, Meta Ads, LinkedIn Ads
- Google Analytics (GA4)
- SEO & SEM fundamentals
- Excellent communication and copywriting
- Analytical and problem-solving skills
Qualifications:
2-4 years of experience in Digital Marketing or Marketing.
Google Ads, Google Analytics, Meta, or HubSpot certifications are an advantage.