Job Title: Digital Marketing Executive (0-1 Year Experience)

Location: Indore (Onsite)
Experience: 0.5 - 2 Year
Timings:11:30 AM - 8:30 PM

Job Overview

Key Responsibilities
- Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns:
- Support Google Ads campaign setup (Search, Display, etc.)
- Work on campaign structure including Campaign → Ad Set → Ad:
- Perform audience targeting including Custom Audience and Lookalike Audience
- Monitor campaign performance and suggest optimizations
- Support retargeting campaigns using Meta Pixel / tracking tools
- Manage daily and lifetime campaign budgets
- Understand and monitor ad learning phase performance
- Troubleshoot ad delivery issues
- Track and analyze campaign metrics and conversions

Required Skills / Knowledge

Meta Ads Knowledge
- Understanding of Campaign, Ad Set, and Ad structure
- Knowledge of campaign objectives
- Basic knowledge of audience targeting
- Understanding of Custom Audience vs Lookalike Audience
- Basic understanding of Pixel and Retargeting
- Knowledge of Learning Phase concept





Google Ads Knowledge
- Understanding of Search, Display, and other campaign types
- Difference between Search Ads and Display Ads
- Knowledge of Keywords and Match Types:
- Broad Match
- Phrase Match
- Exact Match
- Basic understanding of Quality Score
- Knowledge of Conversion Tracking
- Understanding of Organic vs Paid Search

Important Marketing Metrics (Basic Understanding Required)
- CPC (Cost Per Click)
- CTR (Click Through Rate)
- CPM (Cost Per 1000 Impressions)
- CPA / CPR (Cost Per Acquisition / Cost Per Result)
- Conversion Rate

Qualifications
- Digital Marketing Certification (if available)
- Basic knowledge of MS Excel, ChatGPT, and Canva

Soft Skills
- Good communication skills
- Analytical thinking
- Willingness to work in night shift
- Quick learner and team player

Job Types: Full time, Permanent, Fresher

Pay: ₹150,000.00 - ₹320,000.00 per month

Benefits:
- Health insuran

📌 Digital Marketing Assistant (Indore)
🏢 ZineMind Technologies
📍 Indore