Role Purpose

We are hiring for this role for our prestigious client.

The Chief Marketing Officer will be responsible for defining, leading, and executing the integrated marketing vision for all brands under the umbrella Organization, ensuring measurable growth in admissions, enrollments, brand equity, and long-term enterprise value.

The role demands strategic leadership across digital, social, traditional, performance, partnerships, and emerging marketing channels, with strong ROI discipline, people leadership, and agency governance.

Brand Portfolio Scope

The role will oversee marketing strategy and execution for:
- All the brands

KEY RESPONSIBILITIES

1. Strategic Role
- Define and drive the Group Marketing Strategyaligned to short-term growth and long-term brand vision.
- Establish distinct brand architectures, positioning, and value propositionsacross preschool, K-12, IB, higher education, test prep, and creative education segments.
- Lead admissions-linked marketing strategy, ensuring strong funnel health across awareness, lead generation, conversion, and retention.




- Drive digital-first transformation, including performance marketing, SEO/SEM, social media, content, CRM-led campaigns, and marketing automation.
- Oversee integrated marketing planningacross digital, social, ATL, BTL, PR, partnerships, events, and experiential marketing.
- Build and own annual and multi-year marketing roadmaps, budgets, and growth plans for each brand.
- Leverage consumer insights, data analytics, and market intelligenceto guide strategic decisions.
- Champion innovation in marketing, exploring recent platforms, formats, and partnerships relevant to education consumers.

2. Administrative & Governance Responsibilities
- Own and control marketing budgets across all brands, ensuring fiscal discipline and optimal allocation.
- Establish standard operating frameworksfor campaign approvals, agency onboarding, brand compliance, and vendor governance.
- Ensure brand consistency, IP pr

📌 Chief Marketing Officer (Mumbai)
🏢 JD Consultants
📍 Mumbai