Role: Brand Manager
Eligibility: 3+ yrs
Location: Worli, Mumbai
Qualification: MBA
Preference: Should preferably have experience in digital marketing and media campaigns
Key Responsibilities:
1. Product Management:
• Manage the brand, aligning with business goals and regional market demands.
• Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.
2. Brand Strategy & Market Positioning:
• Develop and execute robust brand strategies to differentiate products in a competitive
landscape.
• Ensure consistent and effective brand messaging across all communication channels.
3. Market Share & Sales Growth:
• Formulate short- and long-term product plans to achieve market growth targets.
• Monitor sales data and market trends to adjust strategies and optimize product
performance.
4. Creative Communication & In-Clinic Campaigns:
• Design creative communication strategies targeting healthcare professionals/ patients.
• Lead the development of in-clinic and out clinic campaigns to enhance product visibility and educate healthcare providers.
5. Competitor Analysis & Market Intelligence:
• Conduct regular competitor analysis using IMS, SMSRC data and other market intelligence tools.
• Identify market opportunities and threats to maintain a competitive edge.
6. Marketing Plan Development & Execution:
• Collaborate with internal stakeholders to create and execute annual marketing plans.
• Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.
7. Cross-Functional Collaboration:
• Work closely with sales, regulatory, medical, and other teams to drive product
success.
• Provide training and support to sales teams, ensuring solid product knowledge and market insights.
9. Budget & Resource Management:
• Manage the product marketing budget, ensuring cost-effective allocation of resources.
• Track marketing spends and evaluate campaign effectiveness to meet financial
Skills
Data to Insights, Digital Fluency, M
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