Job DescriptionAbout the Role
NWe're looking for a Creative Copywriter who understands the fast-paced world of D2C. You'll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.
NKey Responsibilities
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- Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.) N
- Write high-converting copy for Meta Ads N
- Conceptualize and script short-form video content (Reels, ads, UGC-style videos) N
- Collaborate on ideationand brainstorming for campaigns, launches, and always-on content N
- Plan and contribute to monthly social media calendars aligned with brand goals N
- Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners) N
- Optimize content for SEO, CRO, and platform-specific best practices N
- Write and edit high-impact copy for performance ads, email marketing, and retention N
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- Work closely with designers, performance marketers, and brand teams to execute campaigns N
- Ensure consistency in packaging copy and offline brand communication N
- Stay updated on D2C trends, consumer behaviour, and platform best practices N
nRequirements
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- Proven 2-3 years of experience as a copywriter in a D2C brand or agency N
- Solid portfolio showcasing social creatives, ad copy, and campaign work N
- Hands-on experience with Meta Ads copywriting N
- Ability to think creatively while keeping performance metrics in mind N
- Experience in scriptingfor short-form video content N
- Familiarity with e-commerce and quick commerce ecosystems N
- Strong understanding ofsocial media trends and content formats N
- Excellent communicationand collaboration skills N