Responsibilities:

- Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.
- Creation, development, and implementation of end-to-end digital acquisition strategies using social media and mobile app marketing principles.
- Work with brand marketing, and develop compelling offers, to get traction via downloads, retention, and engagement of new users.
- Identify value proposition, product positioning, and key messages, and write creative briefs to ensure we produce best-in-class creative, which is consistent across all channels and resonates with consumers.
- Work cross-functionally across the business and agencies to deliver integrated programs driving customer acquisition and breadth outreach.
- Partner with cross-functional marketing and game teams to develop and deploy effective marketing campaigns in a timely manner while setting measurable campaign goals.
- Increase the engagement and success of Reliance Games messaging channels.
- Leverage data to develop new messaging strategies and continually optimize campaign performance.
- Provide business requirements to technical teams to construct more compelling and dynamic messaging.
- Share program insights and recommendations throughout the organization and key stakeholders.
- Manage PR and communications with the media and Reliance Games Community.




- 5+ years of full-stack marketing and senior leadership experience with business-to-consumer marketing, ideally in gaming and/or technology products, and strong consumer brand sensibilities.
- Strong analytic skills and experience with metrics-driven decision making.
- Experience in digital and multi-channel customer acquisition in an e-commerce setting.
- You have excellent verbal and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing materials.
- Proven digital marketing track record in a fast-growing business.
- Open for feedback and enjoys working in a fast-paced, constantly iterating environment.
- Collaborative and consensus-driven approach; strong team player.
- Demonstrated effective leadership people management experience is important.
- Graduate in business, marketing, Engineering, or related field. MBA preferred.
- Work in a studio that has complete PL ownership of games.
- Competitive salary and Performance Link Incentives.
- Full medical, accident as well as life insurance benefits.
- Generous Paid Maternity/Paternity leave.
- Flexible working hours on many teams.
- Work with cool people and impact millions of daily players!.
- Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see the RG

📌 Head Marketing (Pune)
🏢 reliance games
📍 Pune