- Develop campaign structures based on program requirements
- Develop media plans for programs inferring data from past campaigns
- Draw insights and conclusions with data
- Positive with data and analysis and can make data-backed campaign decisions
- Collaborate with cross-functional teams to coordinate creatives and landing page development
- Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
- Has a good hold of English and can guide the creative team to get good output on copy, content creatives
- Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
- Prepare daily, weekly, and monthly reports, providing insights on campaign performance
- Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email
Job Requirement
EXPERTISE AND QUALIFICATIONS
- Experience with Salesforce is an added advantage
- Experience of having worked in lead generation business is an added advantage
- Paid marketing, performance marketing
- Microsoft Excel
- Excellent communication skills
- Understanding of channels and attribution