02 Sep
|
MITS Group
|
India
About Brandquake
Brandquake is a creative marketing agency specializing in branding, digital marketing, performance marketing, web development, and content creation. We help brands achieve measurable growth through innovative marketing strategies and data-driven campaigns.
Job Summary
We are looking for a Performance Marketing Associate who is passionate about digital advertising, data analysis, and campaign optimization. The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and be capable of driving leads, conversions, and ROI.
Key Responsibilities
● Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
● Manage campaign budgets and maximize return on ad spend (ROAS).
● Conduct keyword research, audience targeting, and competitor analysis.
● Monitor campaign performance and optimize bids, creatives, and targeting.
● Generate high-quality leads while maintaining cost efficiency.
● Track and analyze campaign metrics using Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and other reporting tools.
● Create detailed weekly and monthly performance reports with actionable insights.
● Perform A/B testing for ad creatives, landing pages, and audience segments.
● Coordinate with the creative team for ad copies, graphics, videos,
and landing page requirements.
● Stay updated with the latest digital marketing trends, platform updates, and best practices.
Required Skills
● Solid knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
● Experience with Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console.
● Understanding of conversion tracking, pixel implementation, and event tracking.
● Knowledge of remarketing, lookalike audiences, and funnel optimization.
● Strong analytical and problem-solving skills.
● Proficiency in Excel/Google Sheets for campaign analysis.
● Excellent communication and reporting skills.
Qualifications
● Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
● 1–3 years of experience in Performance Marketing or Paid Media.
● Google Ads or Meta Blueprint certifications will be an added advantage.
What We Offer
● Opportunity to work with diverse brands across multiple industries.
● Learning-driven and collaborative work environment.
● Career growth opportunities.
● Exposure to high-budget performance marketing campaigns.
Pay: From ₹18,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person
📌 Performance Marketing Executive (India)
🏢 MITS Group
📍 India