Position: SEO Specialist — Law Firm SEO (Traditional + AI Search)

Remote (India) · Full-Time · Night Shift Supporting U.S. / California Business Hours

About the Role

MCX Legal LLP is a U.S.-based law firm seeking a full-time SEO Specialist based in India to lead the search visibility of our digital presence. You will own our SEO strategy end to end — from technical foundations and content optimization to link building, local search, and analytics — with a strong emphasis on both traditional search engines (Google, Bing) and the emerging generation of AI answer engines such as ChatGPT, Google Gemini, and Claude.

This is a long-term, full-time role, not a short freelance project. You will work closely with our U.S.-based team during California business hours and be measured on real, sustained improvements in rankings, qualified traffic, and inbound client inquiries. This is a dedicated, exclusive role: the successful candidate will focus solely on MCX Legal LLP’s SEO and may not work for, consult for, or provide SEO services to any other client, firm, or employer during their engagement with us.

About the Organization

MCX Legal LLP is a U.S. law practice focused on California workers’ compensation, immigration defense, and tax matters. We are growing our digital footprint and need an SEO leader who understands how prospective clients search today — through Google as well as AI assistants — and can make sure our firm is the answer they find.

Job Type & Schedule

- Full-time, permanent

- Remote (work from home)

- Location: India

- Monday to Friday, night shift in India

- Supporting U.S. / California business hours

Key Responsibilities

Traditional / Technical SEO

- Develop and execute a comprehensive SEO strategy aligned with the firm’s growth goals

- Conduct keyword research focused on legal services and high-intent client search terms

- Perform technical SEO audits and fixes: site speed, crawlability, indexing,



structured data (schema), sitemaps, canonicalization, and mobile performance

- Optimize on-page elements: titles, meta descriptions, headings, internal linking, and URL structure

- Plan and optimize content briefs for practice-area and informational pages that rank and convert

- Build high-quality, ethical backlinks and manage the firm’s off-page authority

- Own local SEO: Google Business Profile, local citations, and reviews strategy

- Monitor rankings, traffic, and conversions and report on performance and ROI

SEO for AI Answer Engines (Generative Engine Optimization)

- Optimize the firm’s content and structure to be surfaced and cited by AI answer engines including ChatGPT, Google Gemini, Google AI Overviews, Perplexity, and Claude

- Apply generative engine optimization (GEO) / answer engine optimization (AEO) best practices: clear entity definitions, question-and-answer content, authoritative sourcing, and structured data that AI models can parse

- Structure content for featured snippets, “people also ask,” and direct-answer formats

- Track and improve how the firm appears in AI-generated responses and monitor brand mentions across AI platforms

- Stay current with the fast-changing landscape of AI search and translate current developments into practical action

Required Qualifications

- 5–8+ years of hands-on SEO experience with a track record of measurable ranking and traffic growth

- Deep knowledge of traditional SEO: technical, on-page, off-page, and local SEO

- Demonstrated,



hands-on experience optimizing content for AI answer engines (ChatGPT, Gemini, Claude, Google AI Overviews) and a strong grasp of GEO/AEO principles, with a genuine commitment to staying current as the field evolves

- Proficiency with SEO tools such as Google Analytics (GA4), Google Search Console, and platforms like Ahrefs, SEMrush, Moz, or Screaming Frog

- Solid understanding of structured data / schema markup and how it supports both search and AI engines

- Strong understanding of how site structure, markup, and metadata affect search and AI visibility across modern website platforms

- Ability to read and interpret performance data and turn it into explicit recommendations

- Excellent written and spoken English

- Ability to work U.S. (California) business hours and meet deadlines

- Reliable high-speed internet and consistent availability

Preferred Qualifications

- Experience doing SEO for law firms or other professional-services / regulated industries

- Experience optimizing content specifically for AI answer engines and tracking AI citations

- Basic familiarity with HTML/CSS and how site structure affects SEO

- Experience with content strategy and briefing writers

- Prior experience working with U.S.-based clients or teams

- Understanding of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its heightened importance for legal content

Compensation & Benefits

- Competitive salary (paid in USD)

- Performance-based bonuses

- Long-term growth opportunity

- Stable, full-time remote position

How to Apply

To apply, please submit your resume directly through Indeed, along with a brief confirmation that you are available to work full-time on U.S. (California) business hours. Candidates who can point to specific SEO results they have achieved (rankings, traffic, or client growth) will be prioritized.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: Remote

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