Business Development Manager to drive domestic and international growth for Colleen sanitary napkins.

Location: Muvatupuzha

Salary: 20k to 30k

The role focuses on expanding retail presence, appointing distributors, building high-performing teams, and executing market penetration strategies across India and overseas markets.

Key Responsibilities

1. Domestic (India) Business Development

Develop and execute sales strategies to expand Colleen’s presence across India

Achieve monthly and annual sales targets (volume & value)

Identify new market opportunities, especially in Tier 2, Tier 3, and rural markets

Ensure strong visibility and placement in retail counters

2. Overseas Business Development

Appoint and manage overseas distributors / partners

Handle export documentation, pricing strategy, and compliance coordination

Build long-term relationships with international buyers and private label clients

3. Retail Onboarding & Expansion

Drive onboarding of new retail outlets (pharmacies, supermarkets, general stores)

Create retailer engagement programs to increase product offtake

Train retailers on product benefits (ultra-thin, chemical-free, breathable pads)

Ensure replacement strategy from thick pads to premium ultra-thin pads

4. Distributor Appointment & Management





Identify and appoint recent distributors and super stockists

Evaluate distributor capability, financial strength, and market reach

Set clear KPIs and monitor distributor performance

Ensure healthy stock rotation and timely payments

5. Team Building & Management

Recruit, train, and manage sales officers and field staff

Set targets and monitor daily/weekly performance

Develop a strong, result-driven sales culture

Conduct regular training programs and field visits

6. Exhibitions & Brand Promotion

Plan and execute participation in trade shows, exhibitions, and B2B events

Represent the brand at national and international exhibitions

Generate leads and convert them into business opportunities

Coordinate marketing materials and branding activities

7. Inventory Liquidation & Sales Planning

Develop and execute stock liquidation strategies for slow-moving inventory

Plan promotions, schemes, and discount strategies without harming brand value

Ensure optimal stock levels across distributors and retail points

Work closely with supply chain for demand forecasting

dm cv -+91-XXXXXXXXXX

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Manager - Business Development (India)
🏢 REETTA HYGIENE
📍 India