- Lead and manage the Digital Marketing team and daily activities.
- Develop and execute digital marketing strategies for UG/PG programs.
- Manage SEO, Google Ads, Meta Ads, social media, and content marketing campaigns.
- Plan and monitor lead generation and conversion campaigns.
- Track campaign performance, CPL, conversions, and ROI.
- Coordinate with the Sales/Admission team to improve lead quality and conversions.
- Prepare regular performance reports and identify areas for improvement.
- Set team targets and monitor individual/team performance.
- Stay updated with the latest digital marketing trends and EdTech market practices.
Requirements:
- Graduate/MBA in Marketing or relevant field.
- 2–5 years of experience in Digital Marketing, preferably in EdTech.
- Strong knowledge of SEO, Google Ads, Meta Ads, Analytics, and lead generation.
- Excellent communication and team management skills.
- Target-oriented and data-driven approach.
- Comfortable working from office (WFO).
- Immediate joiners preferred.
Job Types: Full time, Permanent
Pay: ₹35,461.54 - ₹48,118.93 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
Experience:
- Regulatory reporting: 4 years (Required)
- Team Leader: 1 year (Required)