Key Responsibilities

Product Imagery

- Source clean, catalog-ready product images from the web (brand sites, distributor/manufacturer listings, stock sources) for listing on the app.

- Enhance and clean up sourced images using AI tools — background removal, upscaling, colour/lighting correction, and defect fixes — to bring them to a consistent, catalog-ready standard.

- Maintain consistent background, cropping, and sizing standards across the product catalog.

- Prepare multiple sizes/formats of each image for different app placements.

App & Landing Page Visuals

- Design in-app banners for offers, categories, and seasonal campaigns.

- Create visuals for the app's landing/home page, including static images and short GIF animations.

- Keep all creative on-brand, using SKM's visual identity (brand green #2E7D32 and cream #FAF6EE palette) and app design system.

- Build a small library of reusable templates for banners, offer tags, and promotional tiles to speed up turnaround.

Marketing & Notification Content

- Write and schedule push notification and in-app notification content — short, plain-language copy without brand names, tied to offers and promotions.

- Create supporting visuals for other marketing channels as needed — WhatsApp/SMS promotional images, social media posts, email banners.

- Keep a shared content calendar so notifications, banners, and landing page visuals launch together for each campaign.

Product Strategy & Research

- Research competitor apps (Blinkit, Instamart, JioMart, BigBasket, etc.) for visual merchandising trends, banner strategy, and offer presentation.

- Recommend which products or categories to feature based on seasonality, promotions, and stock priorities, in coordination with the operations team.

- Track which product images/banners perform well and suggest visual or placement changes.

Reporting





- Maintain a easy log/report of creative output — assets produced, turnaround time, and campaign coverage.

- Prepare periodic reports summarizing creative performance and market/competitor research findings.

- Flag gaps in the product catalog (missing images, outdated visuals, inconsistent formatting) with a plan to close them.

Required Skills & Tools

- Proficiency in Adobe Photoshop and/or Illustrator (or equivalent tools such as Canva/Figma) for image editing and banner design.

- Working knowledge of AI image-enhancement tools (e.g., background removers, AI upscalers, generative fill/retouch tools) to clean up and standardize sourced images.

- Experience creating GIFs/simple animations (e.g., Photoshop timeline, After Effects, or similar).

- Comfortable writing short, plain-language notification copy (no brand names, no embellishment) alongside visual assets.

- Familiarity with notification and marketing tools (push notification platforms, WhatsApp Business API, email/SMS marketing tools) is a plus.

- Comfortable sourcing images online while respecting usage rights, and knowing when an image needs replacing rather than editing.

- Comfortable using spreadsheets (Excel/Google Sheets) to log work and put together reports.

- An eye for consistent, on-brand visual presentation.

Key Deliverables

- Ready-to-publish product images for new and existing catalog items, on a rolling basis.

- Scheduled in-app banners and landing page visuals aligned to the promotions calendar.

- Push/in-app notification content for offers and campaigns.

- Periodic competitor/market research summaries.

- Periodic creative output and performance reports.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

- Provident Fund

Ability to commute/relocate:

- Raipur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Social media management: 1 year (Required)

Work Location: In person

📌 Creative Executive - E-Commerce Visual Content (Raipur)
🏢 SHUBHAM K MART
📍 Raipur