CONTENT STRATEGIST | Content, Growth & Conversion | Jewellery, Luxury & Premium brands

Agency: Aana Studio (North Cape Films)

ABOUT AANA STUDIO

Aana Studio is a premium social media and creative agency working with jewellery and premium brands.

We create high-end visual content, but we’re not interested in making content that simply looks good.

The content needs to do something.

It needs to build desire, create attention, strengthen the brand and, ultimately, help our clients generate real enquiries and business.

THE ROLE

We’re looking for a Content Strategist who understands how social media actually drives business.

Someone who can look at a jewellery brand and answer:

What should we say?
How should we say it?
Why will someone stop scrolling?
Why will they trust the brand?
And most importantly — what will make them enquire or buy?

You’ll work closely with our creative team to build content strategies for premium jewellery and luxury clients, from the first idea to the final conversion.

This is not a role for someone who only knows how to make a Reel go viral.

We want someone who understands the difference between views and business.

WHAT YOU’LL BE RESPONSIBLE FOR

1. Content Strategy

Build monthly content strategies for jewellery and premium brands across Instagram and other relevant platforms.

Identify:

- What content the brand needs
- What the audience actually cares about
- Content pillars and recurring formats
- Awareness vs consideration vs conversion content
- Opportunities competitors are missing

2. Hooks & Content Concepts

Develop strong hooks, concepts and scripts that create curiosity without compromising the premium positioning of the brand.





You should understand why someone stops, watches, saves, shares and eventually enquires.

3. Conversion-Focused Content

Create content designed to generate:

- DMs
- WhatsApp enquiries
- Website visits
- Store visits
- Product interest
- Qualified leads
- Ultimately, sales

You should be comfortable thinking beyond likes and views.

4. Creative Direction

Work with our cinematographers, editors and creative team to translate strategy into actual content.

You should be able to tell the team:

- What needs to be shot
- What the opening frame should be
- Where the hook comes in
- What should be said/shown
- How the story should progress
- Where the CTA should appear
- Why the content should work

5. Performance & Optimisation

Review content performance and use the data to improve the next batch.

Look beyond views and track things like:
retention, watch time, saves, shares, profile visits, DMs, enquiries and conversions.

The goal is to continuously make the content better and more commercially effective.

WHO WE’RE LOOKING FOR

We’re looking for someone who is:

- Commercially minded — you understand that content ultimately needs to contribute to business.
- Obsessed with social media — you naturally understand what makes people stop scrolling.
- Strategic — you can build a system,



not just throw out random content ideas.
- Creative — you can come up with concepts that people actually want to watch.
- Analytical — you can look at performance and understand what worked and why.
- Luxury-aware — you know how to drive action without making a premium brand look cheap or desperate.

JEWELLERY EXPERIENCE IS A BIG ADVANTAGE

If you have previously worked with jewellery brands, luxury brands, fashion, beauty or high-ticket products, that's a major plus.

Even better if you can show that your work has generated actual enquiries, leads or sales for those brands.

WHAT WE CARE ABOUT MOST

We don't care about impressive job titles.

We care about proof.

If you've helped a brand go from:
content → attention → enquiries → customers, we want to see it.

Show us the work. Show us the numbers. Tell us what you did.

TO APPLY

Send us:

- Your portfolio / case studies
- 2–3 pieces of work you're most proud of
- Examples where your strategy generated reach, leads, enquiries or sales
- The results/numbers, wherever available
- Your specific role in those projects
- Any previous experience with jewellery or luxury brands
- Your freelance rates and availability

Apply through the platform or by sending us an email at [email protected]

ONE LAST THING

If your strength is simply coming up with viral ideas, this probably isn't the role for you.

If you understand people, content, brands and business and know how to turn attention into action, we'd love to hear from you.

Pay: ₹15,000.00 - ₹40,000.00 per month

Advantages:

- Flexible schedule

Work Location: In person

📌 Content Strategist (Mumbai City)
🏢 Aana studio
📍 Mumbai City