Job description:

GT Upcountry Assistant Sales Manager

Job Summary

We are looking for a dynamic and result-oriented Assistant Sales Manager – GT Upcountry to drive sales, distribution, and market expansion across key upcountry markets in Karnataka. The ideal candidate should have robust FMCG experience, excellent market knowledge, and proven capabilities in team handling, distributor management, and sales execution.

Key Responsibilities

- Drive primary and secondary sales and achieve assigned sales targets across the territory.
- Manage and develop the General Trade (GT) distribution network across assigned upcountry markets.
- Handle and motivate the sales team to achieve business and distribution objectives.
- Develop strong relationships with distributors, retailers, and key market stakeholders.
- Identify potential business partners and support the appointment of new distributors.
- Drive market expansion by identifying new territories, outlets, and business opportunities.
- Plan and execute brand promotion, visibility, BTL, and market activation activities.
- Ensure effective outlet coverage, beat planning, merchandising, and sales execution.
- Monitor market trends, competitor activities, pricing, product availability, and customer feedback.
- Track sales performance and provide regular reports and market insights to senior management.
- Ensure optimum stock availability and proper inventory management at distributor and market levels.
- Identify gaps in distribution and sales and implement corrective action plans.
- Travel extensively across the assigned territory to ensure effective market coverage and execution.





Required Market Experience

Candidates should have strong market experience and knowledge in one or more of the following upcountry Karnataka markets:

- Mysore
- Mandya
- Madikeri
- Hassan
- Tumkur
- Chitradurga
- Ramanagara

Candidate Requirements

- Relevant experience in the FMCG industry, preferably in General Trade.
- Strong experience in upcountry market handling.
- Proven experience in team handling and sales team management.
- Strong understanding of primary and secondary sales.
- Experience in distributor management and new distributor appointment.
- Proven ability to drive market expansion and distribution growth.
- Exposure to brand promotion and market activation activities.
- Strong communication, negotiation, planning, analytical, and execution skills.
- Willingness to travel extensively across the assigned territory.

Key Competencies

- Team Leadership & People Management
- Sales & Target Orientation
- Distributor Management
- Market Expansion & Business Development
- Primary & Secondary Sales Management
- Market Intelligence
- Brand Promotion & Execution
- Negotiation & Relationship Management
- Planning & Execution
- Problem-Solving & Decision-Making

Preferred Profile

Candidates with FMCG General Trade experience, strong knowledge of the specified upcountry Karnataka markets, and a proven track record in sales achievement, team handling, distributor development, and market expansion will be preferred.

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Provident Fund

Work Location: In person

📌 ASM - GT (Upcountry) (India)
🏢 Ganesha Food Products
📍 India