About the Role

We are looking for a Performance Marketing Lead to take ownership of paid digital acquisition and measurable online growth across our portfolio of consumer-facing businesses.

This is a hands-on performance marketing role focused on generating qualified enquiries, bookings, customer acquisition, footfall and revenue through digital advertising.

The ideal candidate is highly data-driven and commercially focused, with strong expertise in Meta Ads, Google Ads, audience targeting, retargeting, conversion optimisation, analytics and campaign performance.

This is not primarily a social-media or content-management role. The focus is on performance, numbers and business outcomes.

Key Responsibilities

1. Paid Media Strategy & Execution

* Own the end-to-end performance marketing strategy across Meta, Google and other relevant paid channels.

* Plan campaigns based on business objectives, target audiences, locations, products, offers and customer journeys.

* Set campaign objectives, budgets, audiences, bidding strategies and conversion goals.

* Manage campaigns from planning and launch through optimisation and reporting.

* Develop channel-wise acquisition strategies for different business units and locations.

2. Meta & Google Ads

* Independently manage Meta Ads Manager and Google Ads campaigns.

* Build and optimise campaigns across:

* Lead Generation

* Website Conversions

* WhatsApp/Enquiry campaigns

* Search

* Display/YouTube where relevant

* Remarketing

* Retargeting

* Develop audience segments based on demographics, geography, interests, intent and customer behaviour.

* Build and optimise Custom, Lookalike and remarketing audiences.

* Continuously test creatives, copy, audiences, placements, offers and landing pages.

3. Lead Generation & Customer Acquisition

* Drive high-quality leads and customer enquiries, not just volume.

* Optimise campaigns for cost per qualified lead and eventual conversion.

* Work with the business/sales team to understand lead quality and conversion.

* Track the complete funnel:

Ad → Landing Page/WhatsApp → Enquiry → Qualified Lead → Conversion → Revenue

* Identify leakage at each stage and recommend corrective action.

* Continuously improve CAC, CPL and conversion rates.

4. Conversion Rate Optimisation

* Analyse landing pages and digital conversion journeys.

* Recommend improvements to:

* Landing-page structure

* Calls to action

* Forms

* Offers

* Messaging

* WhatsApp journeys

* Booking/enquiry flows





* Conduct A/B testing wherever appropriate.

* Work with web/creative teams to improve conversion performance.

5. Chennai & Hyperlocal Performance Marketing

Develop highly targeted campaigns for Chennai audiences and individual business locations.

* Build campaigns by locality, catchment area and customer profile.

* Identify high-performing geographic segments.

* Optimise advertising spend based on location-level performance.

* Run campaigns around weekends, events, launches, special offers and seasonal demand.

* Develop retargeting strategies for customers who have interacted with the brands digitally or physically.

6. Tracking, Analytics & Attribution

Own the marketing measurement framework.

* Implement and monitor GA4, Meta Pixel, Google Tag Manager and conversion tracking.

* Ensure correct UTM tagging and campaign attribution.

* Track conversions across website, forms, WhatsApp and other digital channels.

* Identify attribution gaps and work with technology/web teams to resolve them.

* Build dashboards for real-time/periodic campaign monitoring.

7. Budget & ROI Management

* Own the digital advertising budget.

* Allocate spend across campaigns and platforms based on performance.

* Identify underperforming campaigns and reallocate budgets quickly.

* Scale campaigns that demonstrate sustainable returns.

* Monitor:

ROAS | CAC | CPL | CPQL | CTR | CPC | CPM | Conversion Rate | Revenue

* Ensure every significant advertising spend has a measurable objective.

8. Creative Performance

Although this is not a content-creation role, the candidate will be responsible for understanding what creative converts.

* Analyse creative-level performance.

* Identify winning hooks, formats, messaging and offers.

* Provide data-driven briefs to the creative/content team.

* Run creative testing frameworks.

* Continuously refresh creatives to avoid ad fatigue.

* Use campaign data to guide future creative production.

9. Reporting & Insights

* Establish weekly and monthly performance reporting.

* Provide clear visibility of:

* Spend

* Leads

* Qualified leads

* Conversions

* CAC

* Revenue

* ROAS





* Go beyond reporting numbers and identify why performance changed and what needs to be done next.

* Present actionable insights to the Founder/Business Head.

Key KPIs

The role will primarily be measured on business outcomes, including:

* Qualified leads generated

* Cost per qualified lead

* Customer acquisition cost

* Conversion rate

* Revenue generated through paid campaigns

* ROAS

* Website/landing-page conversion rate

* WhatsApp/enquiry conversion

* Campaign scalability

* Location-wise acquisition efficiency

* Overall marketing ROI

Candidate Profile

Must Have

* 4–7 years of hands-on performance marketing experience.

* Strong expertise in Meta Ads and Google Ads.

* Experience managing meaningful advertising budgets.

* Proven experience in lead generation and customer acquisition.

* Strong understanding of conversion funnels.

* Strong analytical and numerical skills.

* Experience with GA4, Meta Pixel, Google Tag Manager and conversion tracking.

* Experience with A/B testing and campaign optimisation.

* Ability to interpret data and make rapid optimisation decisions.

* Solid understanding of digital attribution and ROI.

Preferred Experience

Experience in:

* Hospitality

* Restaurants / cafés

* Lifestyle

* Events & experiences

* Retail

* Real estate

* Interior/design

* D2C / consumer businesses

Experience with Chennai-focused or hyperlocal customer acquisition campaigns will be an advantage.

What We Expect From You

We are looking for someone who thinks:

“How much did we spend?” → “How many qualified customers did we acquire?” → “How much revenue did they generate?”

You should be comfortable getting into the campaign manager, analysing the numbers, changing targeting/budgets/creative strategy and taking ownership of the outcome.

Likes, followers and impressions are secondary. Customer acquisition, conversion and ROI are the priority.

Competitive salary and theee months later performance-linked incentives, based on experience and demonstrated ability to deliver measurable acquisition and revenue growth.

Application

Please share:

* Updated CV

* Examples of campaigns handled

* Platforms managed

* Approximate monthly ad budgets handled

* Key results achieved — CPL, CAC, ROAS, leads, conversions or revenue

* Current compensation

* Expected compensation

* Notice period

Pay: From ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Lead (India)
🏢 Wood Inkc Design Studio
📍 India