Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening: from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for up-to-date lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

- Know more about us: http://www.trunativ.co

Role: PM Executive- Google Ads

Department: Performance Marketing

Location: Lower Oshiwara (100% Work from Office)

Reports to: Performance Marketing Manager

What you will own:

This is a hands-on execution role. You will be the primary Google Ads operator for TruNativ's D2C website, responsible for building, running, and continuously improving every paid search and shopping campaign that drives revenue. You won't be managing agencies; you'll be doing the work yourself.

Key Responsibilities:

1. Google Ads : Campaign Creation & Management

• Own complete campaign execution across Search, Shopping (Standard & Performance Max), Demand Gen and YouTube.

• Build and maintain tightly structured campaigns: match-type discipline, negative keyword lists, ad group segmentation by product category (Protein, Collagen, Everyday Range, Sugar Replacer).

• Set up and manage Google Merchant Center feed monitor feed health, fix disapprovals,



and optimise product titles and descriptions for Shopping.

• Run Performance Max campaigns with smart asset group structuring and audience signal inputs; understand what PMax can and cannot do.

• Conduct deep keyword research using Google Keyword Planner & Search Term Reports analysis to continually expand coverage.

• Write, test, and iterate on ad copy for RSAs actively manage asset pinning and asset performance ratings.

2. Performance Optimisation & Bidding

• Manage budgets, bid strategies (tROAS, tCPA, Maximise Conversions), and pacing across campaigns on a daily basis.

• Monitor core metrics: ROAS, CPA, CTR, CVR, Impression Share, Lost IS (Budget vs Rank) and act on deviations quickly.

• Run structured A/B tests on creatives, landing pages (in collaboration with the tech team), and audience segments to drive conversion improvement.

• Identify search terms, audience overlaps, and device/time-of-day patterns that represent optimisation levers; execute changes and document outcomes.

3. Tracking, Attribution & Reporting

• Ensure Google Ads conversion tracking is correctly implemented via Google Tag Manager own tag audits and fix tracking gaps proactively.

• Work with GA4 to understand full-funnel behaviour: landing page bounce, add-to-cart rate, checkout drop-off, and assisted conversions.





• Build weekly and monthly performance reports with actual insights not data dumps. Explain what moved, why, and what the next action is.

• Understand the basics of attribution: last-click vs data-driven, how view-through conversions are counted, and how to read cross-channel overlap.

4. Cross-Functional Collaboration

• Work closely with the content, design, and product teams to align ad messaging with ongoing promotions, new launches, and seasonal campaigns.

• Flag landing page and UX issues that are hurting campaign CVR be the person who connects ad performance to site performance.

• Stay current with Google Ads platform updates (broad match behaviour changes, PMax rollouts, consent mode requirements) and proactively adapt campaigns.

Qualifications & Skills Required:

Must-Have :

• 2–5 years of hands-on Google Ads management you have personally created campaigns & not just supervised or reported on them.

• Deep familiarity with all core Google campaign types: Search (RSAs), Standard Shopping, Performance Max, Demand Gen, and YouTube.

• Solid grasp of Google Merchant Center feed setup, feed health troubleshooting, and product data optimisation.

• Strong keyword research and match-type strategy skills

• Working knowledge of GA4 you can build custom reports, track ecommerce events (add_to_cart, purchase), and draw conclusions from the data.

• Analytical mindset: you can interpret Search Term Reports, Auction Insights, and Recommendations tabs critically rather than blindly.

• Strong written communication for ad copy you understand the impact of headlines, descriptions, and CTAs in a D2C context.

Immediate joiners or the candidates serving their notice period are preferred.

📌 PM Executive- Google Ads Specialist (Mumbai)
🏢 TruNativ
📍 Mumbai