MANDATORY REQUIREMENTS

• Experience leading marketing for a consumer or D2C brand.

• Strong understanding of both brand and performance marketing.

• Strong understanding of CAC, LTV and contribution margin.

• Strong creative and aesthetic judgement.

ABOUT THE CLIENT

Our client is a growing Indian consumer brand operating in the home fragrance and lifestyle space. The business is digital-first and founder-led, with an chance for the marketing leader to play a key role in shaping and scaling the brand.

JOB ROLES & RESPONSIBILITIES

• Own the overall brand positioning and ensure consistency across website, packaging, retail, quick commerce and other consumer touchpoints.

• Build an integrated marketing strategy connecting brand, content, performance, CRM and trade marketing.

• Ensure brand and performance marketing work together toward measurable business outcomes.

• Convert consumer research, reviews and social listening into positioning,



messaging and product opportunities.

• Structure and strengthen the marketing function across brand, content, creative and performance.

• Drive marketing decisions based on CAC, LTV, contribution margin and repeat rate.

• Build a measurable consumer growth engine and improve overall marketing efficiency.

QUALIFICATION & EXPERIENCE

• Up to 6 years of experience.

• Preferably from a consumer brand.

• Experience with a digitally native or D2C business in categories such as beauty, personal care, home, wellness or lifestyle would be relevant.

OTHER DETAILS

Reporting To: Founders

Industry Target: D2C, FMCG, beauty, personal care, wellness, home, lifestyle or other consumer-facing categories

Work Model Arrangement: Onsite

Job Location: Noida/NCR

📌 Head of Marketing (Noida)
🏢 SKS Enterpprises - Human Resource Planning and Management
📍 Noida