The role involves building and managing brand relationships, pitching long-form and short-form content solutions, and closing deals aligned with brand objectives and storytelling to drive revenue through strategic content partnerships. This role requires strong sales orientation, effective presentation skills, and prior experience in content-led or radio sales, while working closely with internal teams to ensure smooth execution of client deliverables and long-term partnerships.
Role and Responsibilities
- Identify and prospect clients in market having potential to promote their brands via content integrations.
- Pitch content integration partnerships as a current-age way of connecting with consumers.
- Responsible for new business development and drive revenue growth by meeting defined sales targets through new and existing client relationships
- Pitch content partnerships for both long-form and short-form formats to new and existing brands
- Negotiate contracts and close agreements.
- Work on brand research, participate in Ideation work on pitches along with internal teams.
- Close partnerships and aid execution team in closing deal formalities
- Support the account management team in ensuring all deliverables communicated by the client are delivered in a timely manner
- Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
Experience & Skills
- Sales orientation: Ability to help clients visualize brand philosophy through branded content to close deals successfully.
- Presentation skills: should be able to communicate the value of mediums through presentation and effective communication.
- Creative Orientation: Ability to connect content with brand objectives.
- Previous experience in content / Radio Sales is a must (experience in selling Branded Content/Video will work as an advantage)
- Good connect with people on the Brand / Client Side
Mindset & Attributes
- Client-first approach with focus on long-term relationships.
- Creative thinker with the ability to align content with brand goals.
- Collaborative and team-oriented working style.
- Highly result-oriented and target-driven.
- Detail-oriented with strong execution focus.
- Passion for content, brands, and storytelling.
Location: Delhi
Experience: 4-6 Years
Qualification: Post-graduate/Diploma in Mass Communication/MBA (Marketing)
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