Retention Marketing - Executive (Mumbai)

Retention Marketing - Executive (Mumbai)

02 Sep
|
Fatakpay Digital
|
Mumbai

02 Sep

Fatakpay Digital

Mumbai

Key Responsibilities:

- Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app)
- Monitor user journey stages and optimize for CTR%, CR%, reachability, andreactivation
- Work on behavioral segmentation and energetic content personalization
- Run A/B tests to improve campaign effectiveness
- Implement first-party data strategies like user surveys and attribute grooming
- Coordinate with tech/product for automated journey deployment
- Track and report key metrics: engagement %, conversion %, reachability %, repeatuser growth, click rate, conversion rate (across funnels) and more

📌 Retention Marketing - Executive (Mumbai)
🏢 Fatakpay Digital
📍 Mumbai

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