- Develop and execute marketing strategies for infertility products (e.g., gonadotropins, hormones, IVF support drugs)
- Conduct market research to identify current trends, competitor activity, and opportunities
- Build short- and long-term brand plans with clear KPIs
- Manage the product lifecycle from launch to maturity
- Work closely with R&D;, Regulatory, and Medical Affairs for scientific positioning
- Ensure compliance with DCGI and company marketing ethics
- Create scientific visual aids, leave-behinds, digital content, and CMEs for MRs
- Develop doctor engagement programs (webinars, round tables, expert meets)
- Ensure marketing messages align with clinical evidence and brand strategy
- Support the field force with training materials, cycle meetings, and tools




- Collaborate with sales leadership to drive campaigns and meet sales targets
- Track sales performance vs marketing spend for each product
- Plan and execute digital initiatives: emailers, WhatsApp engagement, doctor apps
- Identify and build relationships with Key Opinion Leaders (KOLs) in fertility
- Plan conferences, speaker programs, and clinic connect campaigns
- Stay updated on market dynamics, treatment protocols, and IVF trends
- Monitor competitors, pricing, new product launches, and regulatory changes
- Coordinate with Regulatory, Manufacturing, Medical, Sales, and Supply Chain

📌 Marketing Manager (Mumbai)
🏢 GUFIC Group
📍 Mumbai