Job Description

Role Overview

We are seeking a Sr. Business Strategy Specialist to develop industry-specific content and support customer engagements in one or more industries (Telco, Healthcare, Retail, Public Sector). You'll partner with multiple internal teams including Sales, Marketing, Product, and Industry organizations to create compelling narratives, lead executive briefing development, and drive GTM materials that connect ServiceNow solutions to customer challenges.

This role requires an AI-first mindset - both in how you work and what you create. You’ll use AI tools to accelerate research and content development, while crafting narratives that position ServiceNow’s agentic AI capabilities as key differentiators in customer transformation narratives. You should be comfortable experimenting with generative AI and AI-powered workflows to enhance your productivity and output quality. Equally key, you’ll build the tooling — packaging your own workflows into agents and skills that scale to the wider team.

Key Responsibilities

This Business Strategy Specialist is responsible for six specific areas:

1. Strategic Content Development: Own the creation of industry-specific presentations, executive briefings, demo narratives, and thought leadership content (blogs, case studies, use cases). Translate ServiceNow solutions into industry-relevant business outcomes and AI-powered transformation messaging tailored to various buying centers
2. Customer Engagement Support:



Prepare tailored presentations and briefing materials for customer meetings. Participate in select engagements to present industry insights and ServiceNow PoV. Capture and synthesize Voice of the Customer feedback to inform content strategy
3. Research & Market Intelligence: Research industry trends, buying center priorities, customer pain points, and competitive positioning. Leverage AI-powered tools for market research, competitive intelligence, and content generation. Analyze data from multiple sources to develop actionable insights
4. AI Agent & Skill Development (Build for Scale): Design, build, and maintain reusable AI skills and agents that productize how the team researches, generates, and ships GTM deliverables. Identify repeatable manual workflows and convert them into packaged, self-service tools that other teams can run without you. Instrument adoption, iterate on real usage, and enable colleagues so productivity gains compound across the organization rather than staying with one person.
5. Content & Knowledge Management: Maintain and update industry frameworks, solution repositories, and reusable content. Ensure version control, accuracy, and alignment with solution portfolios. Contribute to team knowledge bases and organized documentation
6. Cross-Functional Collaboration: Partner with Product, Marketing, Sales, and Industry teams to ensure content alignment. Equip multiple internal teams with enablement materials. Present ideas to project teams and occasionally across teams to share learnings and best practices.

📌 Sr Business Strategy Specialist (Gurugram)
🏢 ServiceNow
📍 Gurugram