Responsibilities:
Execute social media campaigns, ensuring campaigns are built, launched, optimized, and
reported on successfully and within specified scope
Launch and QA campaigns with defined campaign parameters (budget, timing,
objective, goals, audience targeting)
Monitor campaign performance across multiple social platforms on an ongoing basis,
and drive insights and optimizations to drive higher ROAS
Analyze campaign build and management workflows and find ways to automate, to
drive faster time to activation
Set and manage timing and deliverable expectations with campaign stakeholders and
ensure key deadlines are met
Analyze campaign performance data and action on optimizations across multiple
platform
Skills and Qualifications:
Hands-on experience in multiple social buying platforms including Meta, Snap, Tiktok,
Reddit and LinkedIn
Expert buying and optimizing experience in Meta
Experience managing end-to-end social media planning and buying workflows-from
discovery phase through post-mortem reporting
Solid comprehension of social buying optimization concepts and ability to communicate
them clearly to non-technical audiences
Broad understanding of the programmatic media and paid social landscape
Ability to analyze and draw meaningful and actionable insights from data
Excellent time management and multitasking skills with keen attention to detail
Solid written and verbal communication skills
Experience:
hands-on, in-platform social buying at an agency, media trading desk, or
media vendor required.
managing Meta campaigns from planning or buying workflows
Working proficiency with Excel (pivot tables, lookups, etc.)
Experience optimizing media toward multi-touch attribution data preferred
📌 - Social Media Buyer (Bengaluru)
🏢 TRIGENT SOFTWARE PRIVATE
📍 Bengaluru
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