Job Description
About the Role
nWe’re looking for a Creative Copywriter who understands the fast-paced world of D2C. You’ll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.
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nKey Responsibilities
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- Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.)n
- Write high-converting copy for Meta Adsn
- Conceptualize and script short-form video content (Reels, ads, UGC-style videos)n
- Collaborate on ideation and brainstorming for campaigns, launches, and always-on contentn
- Plan and contribute to monthly social media calendars aligned with brand goalsn
- Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners)n
- Optimize content for SEO, CRO, and platform-specific best practicesn




- Write and edit high-impact copy for performance ads, email marketing, and retentionn
- campaignsn
- Work closely with designers, performance marketers, and brand teams to execute campaignsn
- Ensure consistency in packaging copy and offline brand communicationn
- Stay updated on D2C trends, consumer behaviour, and platform best practicesn

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nRequirements
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- Proven 2-3 years of experience as a copywriter in a D2C brand or agencyn
- Strong portfolio showcasing social creatives, ad copy, and campaign workn
- Hands-on experience with Meta Ads copywritingn
- Ability to think creatively while keeping performance metrics in mindn
- Experience in scripting for short-form video contentn
- Familiarity with e-commerce and quick commerce ecosystemsn
- Robust understanding of social media trends and content formatsn
- Excellent communication and collaboration skillsn

📌 Senior executive (New Delhi)
🏢 Fraganote
📍 New Delhi