The Performance Marketing Manager role at Intent Farm is designed for a strategic, data-driven marketer who has deep experience in scaling eCommerce and D2C brands through digital advertising. This role requires strong expertise in Meta and Google Ads, a sharp analytical mindset, hands-on campaign execution, and the ability to build growth strategies across the full funnel. The manager will lead client accounts end-to-end, ensuring measurable results, efficient spends, and consistent growth across digital channels.

Key Responsibilities

1. Campaign Strategy & Execution

● Build comprehensive performance marketing strategies for eCommerce and D2C brands across Meta Ads and Google Ads.

● Plan, launch, and scale high-performing campaigns across Search, Display, Video, Shopping, and Paid Social.

● Implement full-funnel strategies (TOF/MOF/BOF) and design advertising flows aligned to the brand’s growth goals.

● Lead creative brainstorming with the team for ad hooks, messaging, and high-performing creatives.

2. Optimization & Growth Management

● Continuously optimize campaigns for ROAS,



CAC, CTR, CVR, and other key performance metrics.

● Conduct frequent A/B tests across creatives, audiences, bidding, and landing pages.

● Identify new growth opportunities through market trends, competitor research, and platform insights.

● Develop CRO-backed recommendations to improve landing page performance and customer journey drop-offs.

3. Analytics, Reporting & Forecasting

● Translate performance data into actionable insights and strategic decisions.

● Build weekly/monthly performance reports with explicit reasoning, next steps, and measurable outcomes.

● Manage budgets across brands while ensuring efficiency, pacing accuracy, and quarterly forecasting.

● Maintain strong tracking hygiene using GA4, UTM parameters, and pixel/tag implementations.

4. Client Communication & Account Leadership

● Manage client relationships directly, present insights, and own communication end

📌 Performance Marketing (Bengaluru)
🏢 Intentfarm
📍 Bengaluru