Job Description

The Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, solid analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

1. Strategic Leadership

● Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.

● Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.

● Identify opportunities for scale, efficiency, and experimental growth across platforms.

● Provide strategic direction for creative messaging, hooks, and content required for scaling brands.

2. Performance Management & Optimization

● Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video,



and Paid Social.

● Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.

● Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.

● Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.

3. Analytics, Forecasting & Insights

● Build advanced performance dashboards and insight-driven monthly/quarterly review decks.

● Interpret complex data to drive actionable strategies and next-step recommendations.

● Manage forecasting, budget allocation, pacing, and scenario planning.

● Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.

4. Client Leadership & Business Ownership

● Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.

● Lead performance review calls, present insights, set expectations, and drive decision-

📌 Performance Marketing- ManagerC) (Bengaluru)
🏢 Confluencr
📍 Bengaluru