Job Description

About the Role

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Publicis Media is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a solid understanding of brand marketing objectives. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

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Key Responsibilities

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- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
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- Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
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- Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
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- Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
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- Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.




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- Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients.
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- Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
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- Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable.
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- Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
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- Maintain campaign documentation, pacing reports, and post-campaign analysis.
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Required Skills & Qualifications

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- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
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- Strong understanding of branding campaigns, digital media planning, and campaign execution.
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- Experience managing budgets and optimizing campaigns for branding KPIs.
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- Familiarity with Google Analytics (GA4), Google T

📌 Manager- Biddable Media (Bengaluru)
🏢 Publicis Groupe India
📍 Bengaluru