About Us

We are a global learning platform on a mission to motivate every learner by
empowering every educator.

From K–12 classrooms and universities to corporate training settings, our
platform is trusted in over 150+ countries by 75 million monthly active users.
In the U.S., 90% of schools use Wayground to engage students and transform
learning through technology.

Wayground is a high-growth, profitable SaaS company backed by leading investors
including Tiger Global, GSV, and Nexus Venture Partners.

If you're excited about education and international SaaS and want to build
towards a mission that you can be proud of, then Wayground is the right place
for you.

ABOUT THE ROLE

Wayground is looking for a hands-on freelance contractor to run ad campaigns for
us over a focused 2-month engagement.

You'll take full day-to-day ownership of our Meta and TikTok ad accounts —
launching, monitoring, and optimizing campaigns. By the end of the contract, we
should have well-performing campaigns and a much clearer internal understanding
of how we got those results.





This is a great fit for someone who enjoys being in the weeds of campaign
management, is naturally organized, and likes explaining their thinking out loud
rather than working in a black box.

WHAT YOU'LL OWN

* Defining, together with us in week 1, the KPIs and benchmarks this engagement
will be measured against (e.g., CPA, ROAS, CTR, conversion rate) so success
is concrete, not vague.

* End-to-end management of paid campaigns on Meta Ads Manager and TikTok Ads
Manager, within an agreed budget — from full-funnel campaign setup (awareness
through conversion) to daily execution.

* Daily monitoring of campaign performance — spend, CPM/CPC/CPA, CTR,
conversion rate, ROAS — and making timely calls on what to pause, scale, or
adjust.

* Full-funnel campaign execution: including audience targeting, segmentation,
creative A/B testing and rotation, and pixel/conversion tracking setup.

* Keeping a transparent, up-to-date log

📌 Social Ads Contractor (Bengaluru)
🏢 Wayground (formerly Quizizz)
📍 Bengaluru