We are looking for a results-driven Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook and Instagram.

The ideal candidate will have hands-on experience with Meta Ads Manager, audience targeting, campaign optimization, retargeting, creative testing, conversion tracking, and performance analysis.

You will be responsible for generating qualified leads, sales, and conversions while maintaining effective advertising costs and maximizing overall ROAS.

Key Responsibilities
- Create, launch, manage, and optimize Facebook and Instagram advertising campaigns.
- Develop effective campaign strategies based on business goals and target audiences.
- Conduct audience research and competitor analysis.
- Create and manage prospecting, retargeting, and remarketing campaigns.
- Build custom audiences, lookalike audiences, and retargeting audiences.
- Manage campaign budgets and optimize ad spend.
- Create and test different ad sets, audiences, creatives, headlines, primary text, and calls-to-action.




- Perform A/B testing to identify the best-performing campaigns and creatives.
- Monitor campaign performance on a daily basis.
- Analyze CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and other key metrics.
- Identify underperforming campaigns and take corrective action.
- Optimize campaigns to reduce cost per lead/acquisition and improve conversion rates.
- Set up and monitor Meta Pixel and conversion tracking.
- Work with landing pages and recommend improvements to increase conversions.
- Analyze customer behavior and campaign data to improve targeting.
- Scale successful campaigns while maintaining profitability.
- Prepare weekly and monthly performance reports.
- Stay updated with Meta advertising policies, features, algorithms, and industry trends.

Required Skills
- 2+ years of hands-on experience with Meta Ads.
- Strong knowledge of Facebook Ads Manager and Instagram advertising.
- Experience managing lead generation and/or e-commerce campaign

📌 Meta Ads Specialist – Facebook (Jalandhar)
🏢 Team Digi Marketing
📍 Jalandhar