We’re building
ShopOS
—
AI agents powering the entire ecommerce stack.
Already past PMF, we’re scaling quick and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like
Flipkart
and
Polygon Labs
— and
backed by Binny Bansal
— this isn’t just another start-up.
It’s your
front-row seat to the next big shift in ecommerce.
About the Role
We are looking for a data-driven
Product Marketing Manager (Acquisition + Retention & PLG)
to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between
"signed up" and "power user"
by building high-impact lifecycle systems. You will sit at the intersection of
Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion.
This is a highly analytical role perfect for someone who loves decoding user behavior to build
"fail-proof"
growth loops.
What You’ll Own
1. Lifecycle - Acquisition & Retention Strategy
- Design and execute
end-to-end lifecycle journeys:
- Signup → Activation → Engagement → Expansion → Paid
- Build and optimize
automated onboarding flows
that help users reach the product’s core value faster
- Create systems for
feature discovery, usage nudges, and dormant user reactivation
- Design expansion journeys that convert
engaged users into power users and paying customers
- Develop retention frameworks that improve
user stickiness and long-term product engagement
2. Product Analytics & User Insights
- Analyze user behavior using tools like
PostHog, Metabase, Mixpanel, or GA4
- Identify
drop-off points, activation barriers, and engagement gaps
- Define and track
Product Qualified Lead (PQL) signals
- Identify the product’s
“Aha” moment
and optimize onboarding flows to help users reach it faster
- Act as the
Voice of the User