Job Title: Google Ads Specialist – Lead Generation (US Market)Location: Delhi (Work from Office)Experience: 4+ YearsSalary: ₹30,000 – ₹50,000 / month (Based on experience)Shift: Rotational Shifts (Aligned with US Business Hours)Job OverviewWe are looking for a data-driven Google Ads Specialist with 4+ years of hands-on experience in managing high-volume Lead Generation campaigns specifically for the US/American market. In this role, you will plan, execute, and optimize end-to-end paid search, display, Performance Max, and remarketing campaigns aimed at generating high-quality inbound leads. You will be responsible for controlling Cost Per Lead (CPL), managing negative keyword lists, and driving maximum ROI for US-based clients. Key ResponsibilitiesCampaign Management: Plan, build, and scale PPC campaigns tailored to the US target audience across Search, Display, Performance Max, and YouTube. Lead Generation Strategy: Focus on driving qualified B2B/B2C leads while lowering CPL (Cost Per Lead) and CPA (Cost Per Acquisition). Negative Keyword Management:



Routinely conduct deep search-term audits to identify non-converting, low-intent traffic; curate and refine negative keyword lists to minimize wasted spend.Keyword & Competitor Research: Perform comprehensive keyword research, user intent mapping, and US competitor advertising analysis. Conversion Tracking & Analytics: Set up, audit, and troubleshoot conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and offline conversion imports (CRMs). Ad Copywriting & A/B Testing: Write compelling ad copies, responsive search ads (RSAs), and ad extensions that resonate with American audiences. Regularly run split tests on ad messaging and landing pages. Bid Strategy & Budget Optimization: Manage daily/monthly budgets and execute smart bidding strategies (Target CPA, Target ROAS, Maximize Conversions) aligned with lead quality goals. Quality Score & CRO Optimization: Improve landing page relevance, ad qual

📌 Google Ads Specialist (Delhi)
🏢 Fourseas Infotech
📍 Delhi