LOOK-O-LOOK - 4D packaging design and brand naming
Distinctive Packaging Design for Look-O-Look 4D Candy by Stepfive Stepfive developed a bold and eye-catching packaging design for the Look-O-Look 4D candy line, part of Perfetti Van Melle. The range includes playful 3D gummies shaped like Penguins, Blobs, and Octopuses. At the heart of the design is the fun factor, with the tagline “4 Dimensionally Delicious” highlighting the unique combination of three-dimensional candy and the joyful Look-O-Look experience. To amplify the playful character of the brand, Stepfive created cartoon-style illustrations that bring each candy to life giving the packs the energy and expressiveness of an animated film. The packaging is constructed using a custom die-cut shape that enhances the product’s personality and shelf appeal. With its metallic finishes, vibrant cartoon visuals, and transparent product illustrations, the packaging is impossible to miss. The unique structure and print techniques create a bold, colorful design that perfectly captures the imaginative spirit of the 4D candy range.
LOOK-O-LOOK - Happy by Naturepackaging design and brand naming
Distinctive Packaging Design for Look-O-Look 4D Candy by Stepfive For Look-O-Look (part of Perfetti Van Melle), Stepfive developed a bold and distinctive packaging design for the 4D candy range, featuring Penguins, Blobs, and Octopuses. The concept centers on fun and playfulness, with the name “4 Dimensionaal Lekker” highlighting the unique combination of 3D candy and the joyful Look-O-Look experience. To amplify the playful character, Stepfive created cartoon-style illustrations that bring the candies to life—giving the packs the energy and charm of an animated film. The packaging itself features a custom die-cut shape that perfectly matches the identity of the product. The design stands out through its use of metallic finishes, vibrant cartoon visuals, and engaging product illustrations. This unique structure and print technique resu