Direct Response Copywriter – Ravel (Full-time, On-site, Mumbai)
About Ravel
Ravel is a BSE-listed, performance-driven haircare brand. We don't run brand awareness campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a copy doesn't convert, we kill it and write better. That's the job.
The Role
You will write the words that make our ads work. Scripts for video ads, copy for statics, hooks, headlines, offers, CTAs. This is pure direct response: your words have one job, to make people buy. You won't write blogs, brand manifestos, or Instagram captions for engagement. You'll write ads that go live on real budgets within days, and you'll see exactly how every line performs.
What You'll Do
- Do deep customer research: mine reviews, comments, support chats, competitor ads, and Reddit threads to find the exact words our customers use to describe their problems
- Write direct response ad scripts for UGC and video ads: hooks, story arcs, proof, CTAs, all built on research, not guesswork
- Write static ad copy, headlines,
and primary text variations for Meta
- Write landing page copy and advertorials when a campaign needs one
- Produce volume: multiple hook and angle variations per concept every week, because testing is the engine
- Read performance data (hook rate, CTR, ROAS) on your own copy and rewrite based on what the numbers say, not what you like
Who Should Apply
- You've written ad copy or scripts that ran as paid ads and spent real money. Spec work doesn't count
- You do the research before you write. You know a great hook comes from a customer review, not a brainstorm
- You write original copy. If your process is pasting a prompt into ChatGPT and shipping the output, don't apply. We'll know by the second line
- You can write a hook in 8 words that earns the next 3 seconds
- You can write the same message 10 different ways without repeating yourself
- You're comfortable being wrong fast. Half your copy will fail. The valuable o
📌 Direct Response Copywriter (Mumbai)
🏢 Ravel
📍 Mumbai