About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to manage and execute digital marketing activities across Social Media, Google Ads, Meta Ads, and SEO.

The candidate will be responsible for increasing online visibility, generating quality leads, improving website traffic, managing paid advertising campaigns, and growing the company's social media presence.

Key ResponsibilitiesSocial Media Marketing
- Develop and execute social media strategies to increase brand awareness, engagement, and followers.
- Manage platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and publish engaging posts, reels, stories, videos, and other social media content.
- Prepare and manage weekly/monthly social media content calendars.
- Write creative captions, headlines, and promotional content.
- Monitor comments, messages, mentions, and audience engagement.
- Stay updated with social media trends, algorithms, and new platform features.
- Conduct competitor research and identify current content and growth opportunities.





Google Ads / PPC
- Plan, create, manage, and optimize Google Ads campaigns.
- Work with Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Create and optimize ad copies, assets, and extensions.
- Monitor CTR, CPC, conversions, cost per lead, and ROAS.
- Manage campaign budgets and optimize campaigns for better ROI.
- Set up and monitor conversion tracking.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Prepare regular Google Ads performance reports.

Meta Ads
- Create, manage, and optimize Facebook and Instagram advertising campaigns.
- Define target audiences and campaign objectives.
- Test different audiences, creatives, placements, and ad formats.
- Monitor CPL, CTR, conversions, and ROAS.
- Optimize campaigns based on performance data.

SEO
- Develop and execute on-page and off-pa

📌 Digital Marketing Executive (Lucknow)
🏢 Netcollab Enterprises
📍 Lucknow