Job Title: Google & Meta Ads Specialist

Job Summary:

We are seeking a performance-driven Google & Meta Ads Specialist to generate high-quality leads for our astrology services, including consultations, kundli analysis, and problem-solving sessions. The ideal candidate should have solid experience in lead generation campaigns across both platforms and a deep understanding of customer intent, emotional triggers, and buying psychology.

Key Responsibilities:

- Plan, create, and manage ad campaigns on Google Ads and Meta (Facebook & Instagram) focused on lead generation
- Conduct keyword research (Google) and audience targeting (Meta) for astrology-related services (love, career, marriage, etc.)
- Write compelling, emotionally engaging ad copy and creatives that drive action
- Optimize campaigns to reduce Cost Per Lead (CPL) and improve lead quality
- Set up and manage conversion tracking (forms, calls, WhatsApp clicks) using Google Analytics, Google Tag Manager, and Meta Pixel
- Continuously monitor and improve campaign performance (CTR, CPC, conversion rate, ROAS)
- Perform A/B testing for ad creatives, audiences, and landing pages




- Identify and eliminate wasted ad spend across both platforms
- Generate performance reports with actionable insights and strategic recommendations

Requirements:

- Proven experience with Google Ads (Search campaigns preferred) and Meta Ads (Facebook & Instagram)
- Strong experience in lead generation (service-based businesses preferred)
- Deep understanding of keyword intent, audience targeting, and user behavior
- Knowledge of conversion tracking tools (GA4, GTM, Meta Pixel)
- Ability to focus on lead quality, not just volume
- Strong analytical and decision-making skills

Preferred (Nice to Have):

- Experience in astrology, wellness, or consultation-based businesses
- Familiarity with WhatsApp and call-based sales funnels
- Knowledge of landing page optimization and CRO
- Google Ads and/or Meta Certifications

Success Metrics:

- Cost per Lead (CPL)
- Lead-to-customer conversion rate
- Return on Ad Spend (ROAS)
- Overall lead quality

Experience:
2+ Years

Job Type:
Full-time

📌 Google Ads Specialist (Noida)
🏢 BAJRANGI ASTRO
📍 Noida